Selling Your Home and Love at First Sight

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When two people see one another for the first time, it’s highly unlikely that they’re going to fall in love with one another’s personalities right on the spot. That usually takes some time. Physical attraction, on the other hand, usually occurs instantaneously. It takes no probing or in-depth questioning to realize that this person standing before you, is your cup of tea. This is the type of instant attraction you want to garner when buyers come across your home online.

Just like you wouldn’t get half-ready to attend an event with potential love interests, you wouldn’t want to take shortcuts on the quality of photographs used to sell your home. No, you would want these photographs to be top-notch, eye-catching, stop-you-in-your-tracks quality. If finding a mate was your objective at the aforementioned event, you also wouldn’t stand in a corner, coldly, with your arms crossed. In a similar fashion, you’d make sure that you had a professional to photograph your home in a way that showcased its best features in an inviting and welcoming light.

It can undoubtedly be tempting to save on cost by photographing your home using your I phone or Samsung Galaxy. After all, selfies now look better than ever and Instagram feeds are now bursting with depth and color because of these devices. Understandable, but, with using your phone or consumer camera comes limitations, like the inability to capture the full width of the room. Not to mention the expertise that a professional photographer brings in terms of staging, lighting, and post-processing.

I’m certainly not saying that you or your realtor couldn’t take your home’s photos yourselves. Take a look at the MLS and you’ll see plenty of photos clearly taken using cell phones or consumer cameras. Those homes sell too. However, if they are priced similarly to other properties in the same area, and the online photos are just mediocre, I’m betting that people aren’t lined up to get into the front door.

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